OFFERINGS
Sell like a scientist.
Design, build, validate, and then scale up your sales process.
What is it?
Coaching + Consulting to help tech founders successfully build their first sales team.
Your “founder pitch” is a cheat-code that your first sales hire won’t be able to use. Prospects are far more likely to respond to outreach from the CEO than they are from a sales person.
So how do you ensure your first sales hire can continue to build on your success? By developing and validating an end-to-end sales process that is about the product or service itself, not about you or your story.
Who is it for?
Founders selling into biotech and pharma who have at least 3 customers and are looking to scale.
My clients come to me conflicted.
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On the one hand, they have hustled to onboard their first few customers and establish product-market fit, and feel ready to scale.
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Yet they have heard countless stories from other founders and VCs about a first sales hire going terribly wrong.
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Here’s how it works:
I don’t believe in “one-size-fits-all” methodologies — let’s create a unique sales system for you and your team that builds on your early wins.
Engagements typically unfold within the following framework:
PHASE 1
Build the roadmap:
Develop the plan to transition from founder-led to team-led sales.
During the first phase, we’ll work on:
Forecasting your
Pipeline
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Analyze past deals
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Review your sales process
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Set data-driven sales targets
Benchmarking your Capabilities
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Review your communications
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Assess your team's sales acumen
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Learn from your customers
Creating the
Roadmap
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Build your sales system
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Set up your CRM
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Plan for your future team
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PHASE 2
Build and validate your sales system:
Gear up to a hiring and onboarding plan.
Once we’ve built the roadmap, I’ll coach you:
Weekly:
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Prospecting + lead generation
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Messaging + pitch practice
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Working active deals
Monthly:
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Process refinements
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Target and forecast adjustments
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Refine hiring and interview plans
Quarterly:
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Team coaching
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New product launch planning
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Workshops, off-sites, and trainings