ABOUT TIFERET
Sustainable growth is rooted in human connection.
Tiferet (pronounced like “tea” + ferret”) is a Hebrew word that can be translated as beauty, harmony, or integration and describes the emotional intelligence that enables genuine connection.
In Kabbalah (Jewish mysticism), Tiferet describes one of ten foundational energies that permeate all of existence. The other elemental forces each have an opposite with which they can be in conflict. Tiferet has the unique ability to bring opposing qualities into a dynamic relationship.
How is tiferet able to reconcile contradictions and unify opposites, and how can we learn to channel this energy towards solving problems in our professional and personal lives?
The answer is context. Tiferet is able to integrate opposing and potentially even contradictory elements through contextualizing them in light of something greater.
Tiferet manifests when we prioritize a relationship over our own selfish ends, when our desire is to create something outside of and greater than ourselves.
We draw on our faculty of tiferet when we modulate our behavior based on feedback or when we put aside our own biases and preconceptions to engage someone with an open mind. If our true goal is genuine connection, this context empowers us to harmonize seemingly opposing views or competing priorities in service of that connection.
In terms of a sales system, a Tiferet approach is to define a business’s or brand’s identity primarily in relation to the needs of the clients it serves.
When you’re grounded in what the market needs from your business instead of what your business needs from the market, this desire for real connection to your clients should flow naturally into the optimal combination of sales and marketing tactics.
Anchoring into a unique value proposition that solves your clients’ problems evokes clarity that illuminates the best path forward to building your team and allocating your time and resources more effectively.
Striving to embody a client-centric brand identity creates unity within teams and sets up your first sales hire to be successful.
By creating a growth strategy that directs our energy towards a primary goal of creating value for clients, we can invite new team members to add fuel to this fire.
Building a sales system around your clients' story instead of your founder story is the first step to enabling new team members to execute independently.